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Designer duo Anjana Bhargav and Ankita Bhargav made their first men’s line with the men’s week. Their range gives the classic Aligarhi kurta a modern avatar. The focus is on kurta shirts that redefine casual luxe. The collection is experimental and creates a look for the modern man that is new age yet extremely wearable. The fabrics are soft cotton knits mixed with silks, woven jacquards and bamboo jerseys.

Deliberately upturning notions of male sensuality and taking it to a new platform even by his own standards- do remember that designer Rohit Bal has put sindoor on his men in the past-the show aptly titled Badmaash was all about playing up passionate men’s sexiness punctuated with a dollop of provocativeness. The show began with a host of bare-chested male models reclining suggestively on the ornate couches set up as props on the runway. Amid loud cheers, the opening sequence saw the boys flexing their gym-toned bodies languidly, showing off the perfect six packs and oozing raw masculinity.

As can be expected from the showman, his collection was a delicate and tasteful fusion of western and Indian silhouettes. There




Low business

There were tall claims that domestic buyers would be around in plenty at India’s first Men’s Fashion Week here, but were they all in hiding? Even those who were present at the three-day event preferred not to place orders. Apart from domestic buyers, there were a few international buyers as well and according to them, Indian designers have a long way to go

q\j makp. if intp.mfltinnallu wear. “As a market,

perhaps the Indian designer-wear sector isn’t at a stage where it can churn out a high street label similar to the ones available internationally, but it’s just a matter of time and right investments,” said Doris Pietrek, a buyer from US- based store Anthropologe.

Another buyer, David Schneider from the Portuguese store Living Fashion, said he was here just to get a feel of the Indian men’s wear

was an excessive usage of passion colours such as rust, red, plum and flaming orange.

The liberal usage of gold patterns and baroque, the ensemble is from Siddhartha Tytler’s Spring Summer 10 collection, titled Love Look of the

collections and due to recession he would have to keep a check on what he was buying. Designers say they are not disappointed with the business scene – most of them echoed they expected no business – and that it was their duty to participate in India’s first Men’s Fashion Week. Mumbai-based celebrity designer Rocky S chose not to showcase in the stalls

e many takers. “I wasn’t expecting business at all. Hence I chose not to exhibit my collection in the stalls. I was here to support this wonderful initiative,” Rocky said. Though the stalls are spacious, the designers have just displayed their clothes on hangers and very few of them have used mannequins. Though VHIMW is a business-to-business event, most of the designers were not to be found at their stalls.

Day like prints accentuated the party feel of the outfits. The western-style pants were well cut in linear streamlined finish. There were also full-legged loose trousers in draped fall gathered at the ankles. The ornate sherwanis and bandhgalas were embellished with delicate gold work and lotus and peacock motifs in Swarovski. The jackets and waistcoats were structured and sharply tailored. The collection was all about displaying an edgy, naughty side of male dressing and the mood on the runway was created to highlight the unrestrained indulgence to sensuality.

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